Kenexx will debut it’s revolutionary platform at Shoptalk 2018. Shoptalk covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to the latest trends in consumer behaviors, preferences and…
Have you ever referred a product or service to someone you know? Did that person make the purchase and were they happy? Big question: Did you get paid? The answer is most likely “no”. Kenexx…
We’re adding a way for riders and drivers to chat right in the Uber app. It’s now easier than ever to get in touch. Every great ride starts with the pickup, so we’re always thinking…
Dive Brief: Teens ages 13 through 17 years old can now shop or stream content on Amazon with their own login through the e-commerce giant’s mobile app, Amazon announced on Wednesday. Parents do stay involved:…
Mini-program applets within Tencent’s WeChat messaging program allow retailers and brands to sell to mobile shoppers and tie into popular marketing programs. It’s easy to get jaded by big numbers coming out of China, but…
Retailers need to create personalized and relevant customer experiences to stand out and build loyalty, both online and offline. That means they need access to more data, and intelligent technology to put all that data…
Brand ambassadors and micro-influencers perform similar jobs, but the way they work and the type of results they deliver vary widely. Micro-influencers make high-quality posts in short bursts and have wide reaches, while brand ambassadors…
The home improvement retailer is allocating roughly 45% of its marketing budget to digital ads this year, a marked increase from 17% just three years ago. Lowe’s Cos. Inc.’s ability to tailor messages to consumers’…
